Master of Arts in Communication and Media Studies

Entry Requirements
i. A holder of Bachelor’s degree at Second Lower level in a relevant discipline from a recognized University or any other institution recognized by the University Senate.
ii. Or a holder of a bachelor’s degree at pass Level in a relevant discipline from a recognized University or any other institution recognized by the University Senate and Three (3) years work experience in a relevant field

Duration and Pattern of the Programme
i. The programme shall be extended to a period of 24 months or two academic years or four semesters. Candidates will have the option of taking the degree by course work and thesis or course work and project.
ii. Students who opt to do the course work and thesis will take 9 units in their first year and do the thesis in their second year.
iii. Students who opt for the project option will take 13 units in the first 3 semesters and write the project in their final semester.

Examination
i. In each of the taught units the final written examinations will constitute 70% of the total
marks while the continuous assessment tests (CATS) and assignments will constitute
30%.
ii. Pass mark for all units shall be 50%.
iv. Projects or Thesis will be marked on pass or fail basis by a board of examiners constituted
by the Graduate School.
v. Project will be equivalent to 4 units while Thesis will be equivalent to Eight (8) units.

Programme Structure (Regular Option)

Academic Year

YEAR ONE

YEAR TWO

TOTAL
   

Sem 1

Sem 2

Sem 3

Sem 4

  

Units required

Project option

5

4

4

Project

13 + Project

Thesis option

5

4

Thesis

9 + Thesis

Programme Structure (Vocational Option)

Academic Year

YEAR ONE

YEAR TWO

TOTAL
   

Session 1

  

Session

3

Session 1

Session 2

Session 3

  

Units required

Project option

4

3

3

3

Project

13 + Project

Thesis option

4

3

2

Thesis

9 + Thesis

Unit Code and Name

Year I Semester I
UCU 800: Advanced Research Methodology
CCM 801: Media Policy and Law
CCM 802: Communication and Media Theory and Criticism
CCM 803: Perspectives of Media Writing and Editing
CCM 804: Professional, Legal and Ethical issues in Communication

Year I Semester II
CCM 805: Media Research
CCM 806: Statistical Tools in Communication and Media
CCM 807: Public and Media Relations
CCM 809: Advanced Advertising in Communication and Media

Year II Semester I (units for Project Option)
CCM 810: Propaganda, Persuasion and the Media
CCM 811: Advanced Radio Broadcasting Techniques
CCM 812: Advanced TV Production Techniques
CCM 813: Advanced Print Journalism Techniques

Year II Semester II (Project Option)
CCM 814: Project

Extra Units / Electives That Can Be Considered in Case of Specialization

Corporate Communication Option
CCM 815: Multimedia and Digital Communication Design
CCM 816: Mechanisms of International Communication and Diplomacy
CCM 817: Managerial Communication
CCM 818: Interpersonal and Intercultural Communication.
CCM 819: Advanced Corporate Communication
CCM 820: Organizational, Crisis and Issues Communication

Media Studies Option
CCM 821: Investigative Journalism
CCM 822: Strategies for Media Planning and Management
CCM 823: Advanced Photography and Photojournalism
CCM 824: Advanced Publication Design, Production and Publishing

Development Communications Option
CCM 825: Gender, Culture and Communication
CCM 826: Human Health Communication
CCM 827: Theories of Development Communication