DIPLOMA IN COMMUNICATION AND MEDIA STUDIES

Entry Requirements

There will be three categories of students:

i. Self-sponsored programme whose entry requirement will be Mean grade of C (plain) at KCSE or equivalent with at least C (plain) in English or Kiswahili and at least C- or equivalent in any three of the following subjects: Geography, History and Government, OR one (1) Principal and one (1)  subsidiary at KACE or equivalent in the relevant subjects  OR Mean grade of C- (Minus) at KCSE or equivalent with a Certificate of at least Credit pass in a relevant field of study from a recognized institution. 

ii. The direct entry students will be required to have at least a Certificate in Communication and Mass Media or in Environmental Journalism offered by Kenyatta University and should have scored an aggregate mark of 60% and above.

iii. Holders of a Certificate in Journalism and/or Mass Communication and proven experience / interest will be considered.

Course Duration and Structure

i.         The common regulations for all diploma programmes of Kenyatta University shall apply.

ii.        The diploma duration will be two (2) academic years of study. In the first academic year of study, the learner will take ten (10) units, five units per semester. In the second academic year of study, the learner will take six (6) units in the first semester and two units in the second semester (Field attachment or research project). 

iii.      The programme consists of eighteen (18) units. In order to qualify for the award of the  diploma, the candidate must pass all of these eighteen (18) units. A unit shall be defined as a series of either practical or lectures that last 35 hours.

Examination 

The final written examinations will constitute 70% of the total marks while the continuous assessment tests (CATS) and assignments will constitute 30%. Pass mark for all units shall be 40%. Research projects and field attachments shall be assessed out of 100%. 

Certification

The Diploma to be awarded is designated Diploma in Communication and Media Studies

Unit Code and Name

Year One

UCU 100: Communication Skills

CCM 030: Fundamentals of Journalism

CCM 031: Basics of Communication

CCM 032: Fundamentals of Radio Broadcasting

CCM 033: Fundamentals of News Writing and Reporting

CCM 034: Principles of Feature and Specialized writing,

CCM 035: Basics of Corporate Documentary & Video Production

CCM 036: Essentials of Writing in Communication

CCM 037: Fundamentals of TV Production and Directing

CCM 038: Basics of Advertising

CCM 039: Basic Techniques of Print Media Layout and Design

CCM 040: Basics of Audio and Video Scripting Techniques

CCM 041: Basics of Public Relations 

CCM 042: Essentials of Copy Editing in Print Media

Year Two

CCM 043: Fundamentals of Photography and Photojournalism

CCM 044: Essentials of Online Journalism

CCM 045: Principles of Media & Communication Law and Ethics

CCM 046:Basics of TV News Anchorage 

CCM 047: Media project 

CCM 048: Internship/Field Attachment (12 weeks)

CFT 033: Fundamentals of Public Speaking 

CFT 042:  Fundamentals of Audio and Video Editing

DIPLOMA IN COMMUNICATION AND MEDIA STUDIES

Entry Requirements

There will be three categories of students:

i.                    Self-sponsored programme whose entry requirement will be Mean grade of C (plain) at KCSE or equivalent with at least C (plain) in English or Kiswahili and at least C- or equivalent in any three of the following subjects: Geography, History and Government, OR one (1) Principal and one (1)  subsidiary at KACE or equivalent in the relevant subjects  OR Mean grade of C- (Minus) at KCSE or equivalent with a Certificate of at least Credit pass in a relevant field of study from a recognized institution.

ii.                 The direct entry students will be required to have at least a Certificate in Communication and Mass Media or in Environmental Journalism offered by Kenyatta University and should have scored an aggregate mark of 60% and above.

iii.               Holders of a Certificate in Journalism and/or Mass Communication and proven experience / interest will be considered.